BCUK Promo

An Environmental Disease: EDCs and Breast Cancer (2009), 5 min
Best viewed in HD, fullscreen

Winner of the Best Communicated Message award
at the Liberal Democrat Conference.

Breast Cancer UK commissioned me to produce a promotional video to help explain their environmental and preventative approach to cancer, and to promote their campaign against Bisphenol A. As we primarily wanted to convince and inform viewers, we adopted a succinct and scientific approach. Bold animation would lift the tone and keep things clear and engaging.

The video is currently touring various political conferences and also features on the Breast Cancer UK website.


Written, Directed and Animated by Adam Butcher

Voice Talent – Lucia Coward
Sound Recordist – Blair Mowat

Clare Dimmer
Dr Philippa Darbre